By Rochelle Lyle | @rochellelyle_
Subedited by Jasmine Wing
ASOS has launched, ASOS Curve, a clothing range catered to plus size women. With the shortage of stylish and on-trend clothing for larger women, ASOS released a line for women from sizes UK 16 up to a UK 30 and bra size of 44 HH.
They’ve been knocking down the beauty and fashion industry walls! Last year they refused to airbrush their models’ stretch marks. They have received very positive outbursts from the online community, one Twitter user commented ‘I can’t explain how happy it makes me to scroll through @ASOS & see models with hips and tummies and stretch marks’ – @hannah_f.
For plus-sized women, it can often be hard to find clothing that is on trend and fits perfectly in all the right places. ASOS manages to maintain its’ place within the fast-paced industry by continuing their commitment to their customers of all shapes and sizes. The ASOS Curve range was first released back in 2010 showcasing a range that wasn’t quite as successful as today’s collection?
Since the launch of the online retailer in 2000, ASOS has become a billion-dollar company. The British online fashion and beauty site showcases beautiful women of all shapes and sizes in brands and styles you would see across the entire world. The days of plain white vest tops and unflattering jeans are long gone.
ASOS encourage women to step out of their comfort zone with plenty of designs and styles that include beautiful vibrant floral dresses, tropical print swimsuits and low cut wrap tops. They have completely aced the cut, trim and style for larger women and with daily additions to the collection, this is only a small portion of their upcoming styles.
With the convenience of international delivery and hassle-free returns, I would recommend downloading the app, browse to your heart’s content, compile a wishlist with the handy ‘saved items’ feature which makes it easier to purchase.