In Brief, are the articles for the fleeting visitors to the site, plugging you all the social handles and links you may need as well as the key information to keep you informed. #InBrief brought directly to you by @breathenews bringing you all the info you need in a world with limited time. EVERY month BREATHE NEWS posts #InBrief articles on upcoming events in and around London from festivals, fashion weeks to books an art exhibition’s. Stay tuned!
By Naomi Bray / @naomicharl
Section Editor – Zahida Khan
What: 50 Years of Denim by Gap
When: 1st September
Description: Gap’s autumn campaign, ‘It’s Our Denim Now’, will be accompanied by an exclusive pop-up in Soho throughout September. The family-favourite brand will be celebrating its 50th anniversary, as well as promoting a new era for the brand. The pop-up will be selling the limited edition 1969 Premium Denim collection, alongside Gap’s ‘Denim Through the Decades’ collection, consisting of some of the brand’s iconic styles with modern updates and details. Unique customisation services will also be on offer, including denim hemming and distressing. 50 Years of Denim will be located at 52 Brewer Street, open from 10 am to 7 pm.
What: Harpenne from River Island
Website: harpenne.com/ (site launches on release date)
Description: Popular high street brand River Island is tapping into a frequently overlooked market with their new brand launch. Harpenne will provide an offering of fashion exclusively designed for older women, targeted towards those over the age of 40. Seeking to address the issue of high street fashion brands catering predominantly for the younger generation, River Island is aiming to create a label offering timeless and accessible style. The inaugural collection will consist of 120 pieces, with the brand stating the use of sustainably sourced materials and designs to fit a range of body shapes.
What: Pleasedontbuy project by Twinset
When: 19th September (starting in Milan)
Website: pleasedontbuy.com/ (site launches on release date)
Twitter: @twinsetofficial (parent brand)
Description: Italian knitwear specialist Twinset will be launching it’s ‘Pleasedontbuy’ initiative during Milan Fashion Week. The project will be a fashion range exclusively available for rent, which will provide an offering of designs very different from the brand’s usual styles. As the fashion rental market continues to grow, Twinset CEO Alessandro Varisco is focusing on targeting newer generations within the luxury sector who are influencing alternative ways of shopping. The initial capsule collection will consist of products ranging from 40 to 100 euros.
What: Lululemon x Barry’s Bootcamp
When: Various drops
Twitter: @lululemonUK / @BarrysBootcamp
Instagram: @lululemon / @barrysbootcamp
Description: Yoga-inspired activewear brand Lululemon has been flourishing in the midst of a struggling fashion market, and has now partnered with fitness company Barry’s Bootcamp for a to produce a capsule collection. The collaboration, titled Stronger as One, is a 30-piece collection including both menswear and womenswear. The products have been designed with smart technical details including sweat-wicking fabrics, abrasion-resistance and low-cut armholes. Featuring a range of tops, bottoms and gym accessories, the products roughly cost between 45 to 150 pounds.
What: Pandora’s relaunch
When: Autumn (initial launch August 28th, LA)
Description: This Autumn will see the relaunch of Danish jewellery brand Pandora, as part of a company-wide turnaround plan, ‘Programme Now’. Strategies will include a global launch of new store designs, online platforms, products and global partnerships. The new store designs are an essential element of the relaunch, building on “discovery and collectability”. The brand is hoping to become more relevant to today’s consumers and wants to communicate a new company purpose, brand expression and visual identity. The launch will kick off at the end of August, with a brand event held in Los Angeles.